trivago

Trivago-Chef Johannes Thomas: „Wir stehen erst am Anfang unseres Comebacks“

RP Online, 10.03.2025

Ich bin 38 und CEO von Trivago: Diese 6 Skills machen euch zu einer guten Führungskraft

Business Insider, 10.03.2025

Kann Johannes Thomas Trivago zurück in die Erfolgsspur führen?

WirtschaftsWoche, 24.03.2025

Client story

»With getpress, we've found a PR partner at eye level who truly understands our business objectives. This partnership enables us to position our transformation journey and competitive edge in Germany's leading media outlets— sparking renewed interest, building trust, and deepening understanding of what sets trivago apart, rather than short-term PR stunts. And this is just the beginning of our shared success story.«

Naomi Mnyamana, PR Manager

Founded in 2005, trivago transformed the accommodation booking landscape with its revolutionary price comparison technology, offering travelers offering travelers great deals on hotels. However, the Düsseldorf-based travel pioneer faced significant challenges during the pandemic. Following difficult years and a complete leadership overhaul, trivago has embarked on an exciting new chapter of growth. Since late 2024, the company has regained its momentum and is firmly back on track.

Our mission: Craft a compelling communication strategy to showcase the renaissance of this German success story, securing prominent coverage in Germany's most influential publications. Our core message: trivago has returned—more powerful and innovative than ever before.

Goals

  • Investor Relations: Strengthen trust among existing and prospective investors
  • Transformation Narrative: Authentically communicate trivago's successful turnaround journey
  • AI Pioneer: Position trivago as the travel industry's foremost AI innovator
  • Top Employer: Establish trivago as an employer of choice offering genuine growth opportunities

Strategy / Actions

  • Strategic Media Engagement: Secure targeted placements in national business publications to demonstrate industry relevance, complemented by Düsseldorf regional media coverage to strengthen local connections
  • Leadership-Driven Narrative: Leverage Johannes Thomas' return as the central storyline, supported by compelling business metrics that validate the comeback
  • Executive Positioning: Establish Johannes Thomas as an accomplished crisis manager and transformation expert within the online travel marketplace

Latest results

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getpress

Karolin Gunzelmann

PR Manager

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